4 Things We Look for in a Non-Profit’s Website


Always wanting to help more organizations, reaching out to the innumerable Chicagoland non-profits is perhaps one of the most exciting aspects of our work here at Zealous Good. When searching for new, potential charities, I always peruse the charity’s website in pursuit of some key bits of information.

If you work with a nonprofit that is looking for a website upgrade, or even if you’re just curious as to how our outreach process works, this list of important website components may be helpful to you!

1. Specific Contact Information

Our first step in recruiting new charities is directly reaching out to them, which of course requires us to have their contact information. Finding contact info with a minimal amount of clicks is ideal, since those email addresses and phone numbers are so critical to any individual who wants to know more about that non-profit. Additionally, for larger charities with multiple staff members, it is helpful for us to see specific contact information for specific positions, so as to ensure we contacting the right person.

2. Mission

Easily accessible mission statements are not only valuable to donors—we look at them too! For us, reading a non-profit’s mission is essential to determining what sorts of in-kind donations we can help that particular non-profit receive. Sections entitled “About Us” or “Our Mission” are great ways to reduce the number of clicks between a visitor and a non-profit’s mission.

3. Social Media 

Direct links to a charity’s social media pages allow us to see what’s been going on in that particular charity. If an organization is on Facebook, Twitter, or LinkedIn, displaying this information on the organization’s home page makes it so much easier for us to connect with them via social media.

4. Recent Updates

It is not at all uncommon to see active charities with websites that have not been updated for weeks, months, or even years. On a charity’s webpage I often look for recent events, fundraisers, and news. If a charity’s website is updated frequently, it can help us assess their current needs, as well as show us the recent endeavors and success of the charity.

By increasing accessibility to these four features, non-profits can make it easier for visitors to get the information they need in a timely manner. Website layout may not seem like a big deal, but studies show that the layout of a non-profit’s website can even affect the amount of donations received!

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