Cross-pollination: business and non-profit networking

Before I graduated last May I started my “big girl” job search. I looked online at job boards and every other website I could think of. But I wasn’t having a lot of luck and I was getting frustrated. I talked to a career advisor at school and he told me the only way to get a job is to network. He said that networking was the best and only way to get a job. Someone I knew might know someone who could help me find a job. And, similarly, that’s where Zealous Good comes in.

What does networking have to do with Zealous Good? Everything! We’re here to help non-profits get what they need but we’re also here to help local businesses. Networking is about connecting with people or companies that have similar interests. In this case, the similar interest is doing good in the community. Your business certainly has a great reach but imagine the reach you could have through a partnership with a local non-profit. Your business could show the community how you are invested in the community’s prosperity. And guess who notices? Current and potential customers who live in your community. Phil Communications, a professional communications company that focuses on community-oriented and non-profit organizations, explains it well: “Each and every non-profit has counterpart businesses locally… whose experiences can save them valuable time, whose products can make a difference, or whose staff can volunteer.”

When you donate to non-profits you’re helping them get the goods and services they need. And that can also help your business create connections with other local businesses because you can:

  • Meet other local organizations that have needs for and value your products or services
  • Find non-profits with similar territory or markets that can generate mutual cooperation and benefits for both the non-profit cause as well as your company brand

So the next time you have goods or services you’d like to donate, make sure to stop by Zealous Good. We can find who in your community could be a good partner for your business. Help us, help you!


Brittany Martin Graunke is the founder of Zealous Good, an in-kind donations marketplace in Chicago. You can find Brittany on Google+ or on Twitter at @ZealousBrittany. You can find Zealous Good on Facebook and Zealous Good on Twitter at @ZealousGood.

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