The 2011 DoGooder Nonprofit Video Contest is taking submissions starting February 1st. The contest is presented by YouTube and See3 Communications and generously sponsored by Cisco and the Nonprofit Technology Network (aka NTEN). The contest is in its 6th year of seeking out and celebrating the best videos that nonprofit organizations have created to advance their mission and use this powerful medium to create meaningful change for the better.
So what do the winning nonprofits get for participating? The four best videos will each receive $3,500 in prize donations and an additional gift of up $3,500 (US) worth of Cisco products to help each winning org harness the power of human and technology networks to multiply their impact on the people and communities they serve. Winners will also receive a free registration to next year’s Nonprofit Technology Conference provided by NTEN. This year’s contest features a special category for all orgs, regardless of size. “Best Video Storytelling” celebrates videos that employ narrative and tell the real, human stories of people, organization and issues. Finally, the winning videos will be announced at this year’s Nonprofit Technology Conference hosted by NTEN and featured on YouTube’s homepage in on Thursday, April 5th. You read that right: the winning videos will be featured on the YouTube homepage. At the end of last year’s contest, the winning videos received almost 1 million new views after being featured on the YouTube homepage for just one day.
For nonprofits, video is a great way to share your mission, get out a message and tell the stories of the people and issues you support. The medium educates, inspires and moves people to action. The DoGooder Awards recognizes nonprofits that see the importance of this. This contest is meant to show nonprofits of all sizes they can win by making video a part of their communication.
Organizations are more video savvy than ever. Last year’s contest had nearly 1,400 entries from 821 organizations from 4 countries. There were 24,000 votes cast by the public and a surge of views on YouTube for the entrants. That’s encouraging, but 2012 is a new year and the contest organizers want to make sure as many amazing nonprofits are entering as possible. So here are some details to get you started:
- Submissions for Best Small, Medium, and Large nonprofit organization as well as Best Video Storytelling must be videos made between January 1st 2011 and February 29th 2012 . Each nonprofit can submit as many videos as they would like, but the contest encourages only the best work from each organization.
- Entries cannot exceed 10 minutes in length and are limited to nonprofits from the US, Canada, the UK, and Australia. See contest rules here.
- All nonprofits are welcome to enter their video. There are no specific types of missions we are looking for. The contest is about recognizing nonprofit organizations for outstanding use of video to create meaningful positive change.
- You can submit your videos from February 1st until February 29th. Tell your friends at other orgs to submit as well!
- Starting March 14th, voting is open to the public, so be sure to share the word (Email, Facebook, Google+, Twitter, carrier pigeon, smoke signals, etc.).
- Important – Your organization MUST be a member of the YouTube Nonprofit Program. If you’re not already, make sure that’s the next thing you do after you read this post (it’s quick, easy and free to eligible orgs). If you’re picked as a semifinalist in the contest, YouTube will make sure your organization’s application for membership is approved in time to be eligible for public voting.
Start thinking about which creative, compelling and interesting video your nonprofit wants to submit, and begin rallying your supporters to vote in March. Good luck!
Brittany Martin Graunke is the founder of Zealous Good, an in-kind donations marketplace in Chicago. You can find Brittany on Google+ or on Twitter at @ZealousBrittany. You can find Zealous Good on Facebook and Zealous Good on Twitter at @ZealousGood.