Since Zealous Good is a web-based platform that connects people to local charities, we know how powerful it can be to have a website and some of the ways to get more people to see and use it. We also know how important it is to track the data for our website to see what is working and gain useful insight for our website visitors.
If your charity doesn’t already have a website then its definitely worth it to look into having one for your organization. This is where you can share information about your charity such as how the organization helps those in need and relevant information on upcoming events and ways to get involved. You can also create a link for visitors to donate directly through the website. You can try to find a volunteer or intern who can help you get one started.
Here are three things that you can do with your existing website to get the most out of it and increase visitors:
1. Social Media. You can use social media to share relevant links to your organization’s website. These can be links about stories, blog posts, events and other ways to get involved. You can also join and start conversations across Twitter and Facebook to develop relationships with different organizations or people. Social media is a highly effective way to drive traffic to your website. You can see our guide on the best ways to use social media here.
2. SEO (Search Engine Optimization). SEO is basically finding ways to increase a website’s appearance in search results which can result in increased web traffic. At Zealous Good we use SEO to our advantage as many of our donors find out about us through a search engine. There are many ways to use SEO and a few tips can be found here.
3. Tracking Website Data. Google Analytics is an easy resource to see relevant data about your website such as web visitors and page views. You can see which pages are the most popular and how visitors are using the website. You can also see how visitors came to your site which will let you know the approaches that are most effective in driving traffic to your website whether they be from social media or through a search engine.
By following these tips you can be sure to get more visitors to your website and also see what the most effective ways are for increasing website traffic!